Reputation is the sixth studio album by American singer-songwriter Taylor Swift. It was released on November 10, 2017, by Big Machine Records. With the release of the album Reputation, Taylor Swift makes a flashy comeback into the music industry with symbolism and deep lyrics that reflect the obstacles in her music career. The song Look What You Make Me Do hits the exact phrase, “revenge is a dish best served cold”.
The music video starts with her waking up from her grave and digging herself a new grave, which is the sign of burying the old version of her and coming back in a new phase with new and better music and herself being a reformed woman. Another striking line in the song is, “I’m sorry, the old Taylor can’t come to the phone right now, Why? Oh, 'cause she’s dead”.
Lyrics and music video scenes
The lyrics are appropriate to a woman who had faced massive betrayals and cruel consequences from a relationship.
Since then, how she tried to move past it, become a better person herself, and deal with heartbreaks better, to not let the people who wronged her any more chances, the lyrics scream the scenario of her professional rivalry and overshadowing she faced since she got big in the music industry.
She is an incessant believer in Karma and believes that everyone will get their actions reverted to them in ways they deserve. The actions that they committed, that hurt the other person, will be equally receptive to it.
The Old Taylor is dead
“I don’t trust nobody and nobody trusts me, I’ll be the actress starring in your bad dreams.”
At this point in the music video, Taylor stands on the mountain created out of her old versions of characters in her old music videos, showing them to be struggling, screaming, and screaming. Her entire demeanour changed due to her empowering herself to bite back the challenges that she had faced.
Her older self dissipating away in front of her new elevated self is the message that she wants to exude from this music video. The entire song revolves around what she did to come back stronger than ever into the industry where she belonged and she had been wronged by some.
The song ‘Look What You Made Me Do’ is an extremely revengeful but empowering song that aptly brought Taylor back into the industry with a bang.